Nexxus Hair Color Assure Conditioner 3 oz

Nexxus, a leader in salon quality products, has updated its popular Color Assure collection by incorporating scientific research and natural elements to create new products that help maintain vibrant hair color for longer. Through Proteomics studies on hair damage at the molecular level, Nexxus scientists discovered that the primary cause of color fading and dullness occurs immediately after hair dyeing. To address this issue, they developed a unique PROTEINFUSION blend containing Elastin Protein and Quinoa, among other ingredients, which results in lasting color vibrancy for up to 40 washes.

In addition to the revamped formulas, Nexxus is expanding the Color Assure range to include new formats that offer a complete color care regimen. This includes a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. By understanding that hair is primarily made up of proteins, Nexxus uses advanced scientific techniques to determine the protein requirements of each hair type. They then create personalized formulas to revive and nourish the hair.

The COLOR ASSURE Conditioner, infused with the exclusive PROTEINFUSION blend, protects essential proteins in the hair fiber while enhancing its vibrancy. To use, start with the COLOR ASSURE Shampoo, followed by the Conditioner, spreading it through the hair before rinsing. This conditioner replenishes nutrients and protein lost during the coloring process, revitalizing your hair color.

This high-quality conditioner helps smooth and soften color-treated hair while preserving its vibrancy. It forms an invisible protective layer around the hair fiber to safeguard crucial proteins within. Utilizing the PROTEINFUSION blend with Elastin Protein and Quinoa, this conditioner aids in the color treatment process.

Developed in salons and refined through scientific research, the Nexxus Color Care System is enriched with proteins derived from nature's finest ingredients. This comprehensive system provides the essential care needed to maintain vibrant and healthy colored hair.

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