Nexxus Color Assure Sulfate-Free Shampoo with ProteinFusion, 33.8 oz Pump

The specially formulated Nexxus Color Assure Shampoo is designed to help prolong the vibrancy of color-treated hair. With our exclusive PROTEINFUSION blend, this sulfate-free shampoo not only cleanses color-treated hair but also replenishes nutrients to enhance color vibrancy. To achieve optimal results, apply the shampoo to wet hair, lather, rinse, and follow up with Nexxus Color Assure Conditioner.

Nexxus scientists conducted Proteomics studies to analyze hair damage on a molecular level and discovered that hair coloration is the primary cause of color loss and dullness. Armed with this knowledge, our scientists developed the unique PROTEINFUSION blend featuring Elastin Protein and Quinoa, among other ingredients, to create Color Assure formulas that maintain long-lasting color vibrancy for up to 40 washes.

Our Color Assure range offers new formats to establish an ideal color care regimen. This range includes a variety of products such as shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. As a leader in salon-quality hair products, Nexxus combines insights from science and nature to create products that rejuvenate hair by addressing its protein needs.

Key features of the Nexxus Color Assure Shampoo system include its ability to keep colored hair vibrant for up to 40 washes, the exclusive PROTEINFUSION blend containing quinoa and elastin protein, and its specially crafted formula for colored hair. The Color Assure system, including the shampoo with a convenient pump, works best when used in combination with other Color Assure products like conditioner and hair mask. Our hair care experts leverage the latest trends and technologies to develop innovative products like the Color Assure Shampoo, formulated with ingredients that replenish hair with essential nutrients lost during the coloring process.

Experience the science behind Nexxus products as our experts meticulously study color-treated hair to create effective solutions that bring hair back to life. Give your color-treated hair the care it deserves with Nexxus Color Assure Shampoo.

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